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Sterne Agee makes its RIA custody debut after customizing for Meg Green's $650-million RIA

It started as 25 people with notepads and Southern accents surrounding the Royal Alliance-using Miami--based advisor principals

Author Brooke Southall September 5, 2012 at 4:50 AM
1 Comment
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Meg Green: If you ask a question, I'm going to answer.

Breakaway Stories

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Women of Wealth Management


Elmer Rich III

Elmer Rich III

September 6, 2012 — 6:09 PM

Nice reporting job and good story. Our experience is that “bespoke” or truly customized custodial services are a growth market. Not easy to sell or service but a growing set of specialized markets driven by client’s needs becoming more diverse and complex.

One of the best ways for an advisory firm to truly stand out is to deliver truly different and better custodial services beyond the “Big Box” offerings.


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