WHO WE ARE

RIABiz is unique among advisory market publications—we focus exclusively on the top 20% of financial advisors who generate 80% of the industry's business. Our readers are driven, professional, and ambitious, and they come to RIABiz for content that reflects those same qualities.

RIAs—Registered Investment Advisors—make up the core of our audience. Rather than trying to be the Amazon.com of financial news, RIABiz delivers a focused, steady stream of breaking news, features, and opinion pieces designed specifically for RIAs and the businesses that support them.

We cover the topics that matter most to our readers' businesses and bottom lines: fintech, 401(k) plans, TAMPs, regulatory compliance, and asset custody. Our editorial also highlights breaking deals, emerging trends, and key career moves in a sector where billion-dollar AUM firms now stand alongside mom-and-pop practices.

By holding true to our content-first, sector-specific approach, we serve our two primary constituencies—readers and advertisers—with integrity and clarity.

RIABiz readers benefit from a concentrated stream of relevant, high-impact information. Our advertisers gain premium access to this highly targeted audience, engaging with decision-makers through a business model that respects editorial independence while providing exceptional value.

OUR ADVERTISING PROGRAMS

RIABiz offers a range of high-quality advertising opportunities tailored for our marketing partners. All of our programs are designed to leverage the strength of our editorial content and the influence of our top-tier readership—comprised of key decision-makers in the advisory space.

BRANDING PROGRAMS: Designed to enhance visibility in a trusted editorial environment, helping firms build awareness among our loyal, organically grown readership.

LEAD GENERATION PROGRAMS: These programs go deeper into performance data to deliver measurable, high-quality results for advertisers.

CONSULTATIVE APPROACH: RIABiz works closely with advertising partners to provide strategic recommendations that align marketing messages with our unique and engaged audience.

WEBSITE ROS BANNERS

• RIABiz.com has cultivated an organic, engaged audience that primarily includes high-AUM advisors and industry decision-makers.
• For over 16 years, RIABiz has been recognized for its in-depth and insightful editorial. Advertisers benefit from brand visibility in a high-quality content environment unmatched in the advisory marketplace.
• Our most successful campaigns often combine branding with lead generation for optimal impact.

RIABIZ TODAY – DAILY EMAIL

• RIABiz Today, our daily email briefing, offers a powerful branding platform. Each edition is delivered to a fully opted-in subscriber list.
• Sponsorship banners run for the full month, enabling advertisers to build consistent brand recognition among a dedicated and influential readership.

RIABIZ NATIVE AD PROGRAM

• Our Native Banner Program is a streamlined way for advertisers to promote prioritized content directly to the RIABiz audience.
• Native banners include links to the advertiser's own content, hosted on their website.
• This monthly sponsorship appears across our website (ROS) and is also featured throughout the month in RIABiz Today.

RIABIZ DIRECTORY – PREMIUM LISTING

• A premium listing in the RIABiz Directory is a cost-effective way to increase brand exposure.
• Annual listings help brands stand out in a competitive landscape within the RIABiz environment.
• Each listing functions as a microsite, offering an in-depth look at a firm's products and services and connecting directly with our audience.

DEDICATED (CUSTOM) EMAIL

• Our Dedicated Email (DEDI) program is a proven lead generation tool that consistently delivers strong results.
• Each deployment is sent to our 100% opted-in subscriber list, who have agreed to receive third-party communications.
• When paired with our optional lead-gen platform, advertisers gain access to detailed data for every lead generated.
• The most effective campaigns often combine DEDI with branding initiatives to maximize both visibility and engagement.

RIABIZ WHITE PAPER POSTING

• This program allows advertisers to showcase and distribute timely white papers to our audience.
• Monthly sponsorship includes multiple link placements on RIABiz.com and in the White Paper Digest weekly email.
• When paired with our lead-gen platform, advertisers receive eight data points for each lead generated from the campaign.

RIABIZ WEBINARS

• RIABiz webinars offer a turnkey lead-generation opportunity, along with robust brand exposure.
• Sponsorship includes:

  • Lead generation through every DEDI sent to promote the event
  • Branding via ROS banners on our website
  • Full production support
  • Post-event ROI report, including all leads from the DEDI campaigns