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Fidelity and TD Ameritrade show new teeth in RIA advertising -- albeit with giraffes, and children on summer porches

On the heels of Schwab's 'owning it' campaign, Fidelity aims to catch (and repaper) RIAs and TD goes for the soft belly of the industry

Author Lisa Shidler August 28, 2013 at 7:36 PM
1 Comment
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Megan Carpenter: Custodian brands are not like McDonald's or Burger King.

RIA Custodians


http://www.icamtech.net

http://www.icamtech.net

April 30, 2014 — 9:51 AM

Blondie look like a fat shiny ass candle apple. http://www.icamtech.net


Related Moves

July 23, 2019 at 4:30 AM

Fidelity will hire 4,000 staff in first half -- a staggering number but a tapering off from 'unprecedented' rate in 2021-2022 that catapulted it to 68,000 employees

The $10.3 trillion giant explains its hiring -- in a layoff environment -- as an RIA-like goal, namely having the human bandwidth to develop 'lifetime' relationships with its 40 million investors

February 17, 2023 at 2:49 AM

Apex nabs Jon Patullo from 'Schwabitrade' to 'raise the bar' and make his new firm's RIA system as 'frictionless' as the old one

The loved and admired TD Ameritrade software chief will bring his playbook -- and possibly Schwab's -- to Apex, which continues to try putting a winning front-end on its old Penson backend, a source says

October 11, 2022 at 12:40 AM

Robinhood gets 'brilliant' upper manager -- and a spare CEO -- by nabbing TD Ameritrade's ex-thinkorswim top exec, hopefully to throw a lifesaver to Robinhood's sinking stock

The Menlo Park, Calif., firm nabbed Steve Quirk as first-ever chief brokerage officer to 'bridge the gap between academia and reality.'

January 6, 2022 at 10:33 PM

See more related moves

Mentioned in this article:

Gregory FCA Communications
Marketing & Public Relations, Blog/Social Networking Tool
Top Executive: Joe Anthony

TD Ameritrade
Asset Custodian
Top Executive: Tom Nally

FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO



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