April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare
Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge
Jeff Spears
We all should emulate April’s confidence to reach out and learn about new initiatives. The Devil You Know comes to my mind and meet the new boss the same as the old boss!
Bully to you April!
Steffi C
Interesting, well written. I never would have noticed the adverts. One question – how are they tracking the effectiveness? Presumably this is not cheap.
Related Moves
Jon Stein ousts himself as Betterment CEO and taps Sarah Levy, who joins an exclusive club of top women executives, with a mission -- an IPO
The co-founder of the New York robo-advisor headhunted the ex-Viacom brass through Harvard professors on the down low to ostensibly scale operations.
December 8, 2020 at 5:27 PM
Second Betterment exec departs as new CEO Sarah Levy orients to her first month on the job and is confronted by personnel matters
Chief operating officer Dustin Lucien is the latest to leave the New York City robo-advisor, one of at least eight positions open as it prepares a push across multiple business lines to ignite growth.
January 19, 2021 at 6:32 PM
Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein
The Rudin Group
Marketing & Public Relations
Top Executive: April Rudin
