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The 25 financial advisors with the biggest online presences -- and a frank analysis of what online omnipotence does (or not) for them

Brightscope's top-100 social media maven list shows that RIA bloggers, tweeters, Facebookers and Youtubers sacrifice client face time to cater to web consumption

Author Lisa Shidler May 15, 2014 at 5:27 AM
3 Comments
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Mike Kitces: Social media has been so effective for all of my various businesses, that I've added several over the past few years just to handle the capacity.

RIck Kahler

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Robert Moore

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Josh Brown

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Michael Kitces

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Kim Curtis


Jeff Spears

Jeff Spears

May 15, 2014 — 8:24 PM

Social media is a competitive advantage for independent firms that we should take advantage of to build our unique brand. While it requires a time commitment to do it well, I would rather define my own brand than have someone define my brand strategy for me.

Brooke Southall

Brooke Southall

May 15, 2014 — 8:36 PM

Jeff,

You do seem to have a great online presence through your blog, your tweets and your astute, good-humored comments on industry websites.

My question: What exactly mean about having someone define your strategy for you. Do you mean in terms of hiring a marketing firm or just letting a reputation/brand develop by word of mouth etc? Can you crystallize the downside of online passivity or brand outsourcing?

thanks,

Brooke

Kevin Dinino

Kevin Dinino

May 16, 2014 — 9:23 PM

Great piece Lisa and nice to see advisors finally starting to see the light. Five years ago, just the notion a list like this would exist might have been scoffed at by many advisors.

It’s always a great “problem” to have when social media open up doors. That is the intention – to be a great “connector’ for your business.


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Mentioned in this article:

BrightScope, Inc.
Data and ratings for RIAs

Kitces.com
Consulting Firm
Top Executive: Michael Kitces



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