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Schwab launches biggest RIA-targeted price war in years -- but TD and Pershing say they won't play along

In what may be a prelude to commission-free RIA custody era, Schwab eliminates equity and ETF commissions for all new clients for a year; Fidelity says it is still cheaper

Author Lisa Shidler July 1, 2016 at 8:25 PM
2 Comments
no description available
Evan LaHuta: Is it reasonable to offer this type of discount for new clients, but not your long-term valuable existing clients?

RIA Custodians


Teresa Vollenweider

Teresa Vollenweider

July 3, 2016 — 8:09 PM
“The problem is this is a retail offering and these don’t work well in business-to-business for the professional advisor. Advisors would prefer free merchandise. They don’t care about free trades. There’s no real substance to moving the needle here.”

What is meant by “free merchandise?”

Bill

Bill

March 3, 2017 — 5:48 PM
Because Schwab, TD Ameritrade and Pershing receive cash payments from High Frequency trading firms to direct order flow they do not need to charge a customer for the trade at the front end. This should have happened long ago when HF firms began directed trade payments years ago. Read "Flash Boys" by Michael Lewis, he explains the ruse in great detail.

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March 11, 2020 at 7:58 AM

Pershing restores Ben Harrison as sole heir to Mark Tibergien -- for now -- but solo tenure may be temporary, with other top talent in the wings

Co-Head Maura Creekmore's departure leaves Harrison at the top by default, but the company is mum on future hiring and how much RIA autonomy gets sacrificed in name of 'convergence.'

January 19, 2023 at 3:31 AM

Apex nabs Jon Patullo from 'Schwabitrade' to 'raise the bar' and make his new firm's RIA system as 'frictionless' as the old one

The loved and admired TD Ameritrade software chief will bring his playbook -- and possibly Schwab's -- to Apex, which continues to try putting a winning front-end on its old Penson backend, a source says

October 11, 2022 at 12:40 AM

UBS bets its 'wealth' future on ex-Schwabbie Naureen Hassan, a corporate digital A-lister, who analysts give a fighting chance to transcend PaineWebber's ossified culture

Still a $2-billion cash-flow cow, the Swiss bank's 6,000-broker, US-based wirehouse is milking aging broker relationships with aging investors but needs a new kind of human presence, empathy, mindset and smarts to draw in Gen Z.

July 16, 2022 at 1:35 AM

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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

TD Ameritrade
Asset Custodian
Top Executive: Tom Nally

Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh



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