How Personal Capital got a stunning $1-billion AUM boost in six months -- after gathering its first $2 billion over six years

CEO BIll Harris says part of the secret is hiring human advisors to stoke referrals

Author By Lisa Shidler September 21, 2016 at 9:12 PM

2 Comments

Bill Harris: We're running hot.

Robo-Advisors

Scott Smith

Gabe Garcia

Bill Harris

Cerulli

Advisor Software

The Vanguard Group

Personal Capital

Pershing Advisor Solutions

Betterment

Vanguard Personal Advisor Services

Tom Zgainer

September 21, 2016 — 10:44 PM

This comment is by Bill Harris regarding Betterment is brilliant. We feel the same regarding Betterments' entry in the retirement plan arena Harris does not see the New York-based firm as direct competition. "Betterment offers a simple service, which is fine because it is targeted for people with simple finances. Most of their customers are single and maybe they rent and have very simple finances. Their service is appropriate for Uber drivers but ours is more appropriate for Uber riders."

Will Duncan

September 22, 2016 — 12:27 AM

I guess their sales guys making 150 calls a day are paying off. And convenient to launch in 2009 but let's see how they fare during their first bear market.

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Mentioned in this article:

Advisor Software Inc.
Financial Planning Software
Top Executive: Andrew Rudd, CEO

Pershing Advisor Solutions
Asset Custodian
Top Executive: Mark Tibergien

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein