Andy Rachleff blasts flesh-and-blood advisors -- even planners -- as Wealthfront returns to offense in robo game after losing ground under former QB Adam Nash

The Redwood City robo's founder and CEO sneers at the traditional retirement planning process even as Wealthfront concedes it's still chasing the essential snark of automated advice: artificial intelligence

Author Lisa Shidler and Brooke Southall February 24, 2017 at 5:33 PM

2 Comments

Andy Rachleff: You know what? It’s going to keep getting better. Because software is better than people

Robo-Advisors

Andy Rachleff

Bill Winterberg

Davis Janowski

Michael Kitces

Mark Goines

Wealthfront

Personal Capital

Betterment

Forrester Research

Nerd's Eye View

Betterment for Business

TechAdvisor

February 25, 2017 — 2:14 AM

Well, you have to say something to keep the PE money flowing. Innovation is great for the industry (Clients & Modern Advisors). Especially for some of us that will still be in business when their PE money runs out...

robbie

February 25, 2017 — 8:53 PM

One time i called this idiot Andy Rachleff and asked him for a coffee, and he was the rudest idiot i have met on Earth. He is useless. Anybody who works for this creep -- I am sorry, you need to tell the world about him.

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December 31, 2020 at 4:37 AM

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January 12, 2022 at 3:13 AM

Wealthfront cedes to four years of investors clamoring for crypto by taking on expensive third-party vendor that Betterment rules out

The Redwood City, Calif., robo-advisor turned a hard 'no' into a soft 'yes' by dealing with Grayscale and its 200 basis-point-plus fees, which its robo rival in NYC -- also without a crypto path -- finds ludicrous.

August 14, 2021 at 2:20 AM

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Mentioned in this article:

FPPad.com
Consulting Firm
Top Executive: Bill Winterberg

Wealthfront
Portfolio Management System
Top Executive: Andy Rachleff

Technology Tools for Today
Consulting Firm
Top Executive: Joel Bruckenstein

Kitces.com
Consulting Firm
Top Executive: Michael Kitces

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein