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How Shuang Chen vaulted his 2015 planning start-up into MoneyGuidePro and eMoney contention by finding a 'Goldilocks' niche neither too light nor too heavy

His Right Capital just raised $3.7 million for a bootstrapped software firm that inked deals with firms like Commonwealth, Betterment and XY Planning

Author By Lisa Shidler February 21, 2019 at 10:11 PM
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Shuang Chen: We’re the opposite of commoditized.

Technology



Related Moves

February 28, 2020 at 11:09 PM


Mentioned in this article:

eMoney Advisor LLC
Financial Planning Software
Top Executive: Edward O’Brien

RightCapital LLC
Financial Planning Software
Top Executive: Shuang Chen



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