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Exclusive: Creative Planning's split with Tony Robbins was in the works well before self-help guru's sexual misconduct allegations, says Peter Mallouk

The CEO of the $38-billion Kansas RIA calls the severance an 'amicable' outcome after six months of talks in part sparked by shift to M&A strategy.

Author Brooke Southall May 24, 2019 at 8:41 PM
2 Comments
no description available
Tony Robbins is no longer a paid pitchman at Creative Planning.

Tony Robbins

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Peter Mallouk


Jeff Spears

Jeff Spears

May 28, 2019 — 3:13 PM
Big personifies don’t work with Fiduciary Advisors. At the end of the day celebrity endorsers are a conflict.
Jerry Krueger

Jerry Krueger

May 28, 2019 — 7:01 PM
This article certainly has a positive spin to a rather unfortunate situation. I have heard Robbins-Mallouk were collaborating on a follow up book to Unshakeable. I suppose this project is effectively postponed.

Related Moves

October 16, 2020 at 7:49 PM


Mentioned in this article:

Creative Planning
RIA Serving Other RIAs
Top Executive: Peter Mallouk, JD, MBA, CFP®



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