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Betterment goes 'strategic' with ESG after stunning 2020 inflows and fortuitous 'accident,' stumbling on Rockefeller subsidy of NAACP play

Shunning direct indexing, yet set to get 'very creative,' the $24-billion New York City robo-advisor is data-assured that it can backfill its brand's implicit promise.

Author Oisin Breen October 23, 2020 at 3:12 AM
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Boris Khentov: This is 100% a strategic move that is executed via very careful iterative tactics.

Technology



Related Moves

January 19, 2021 at 6:32 PM

Jon Stein ousts himself as Betterment CEO and taps Sarah Levy, who joins an exclusive club of top women executives, with a mission -- an IPO

The co-founder of the New York robo-advisor headhunted the ex-Viacom brass through Harvard professors on the down low to ostensibly scale operations.

December 8, 2020 at 5:27 PM


Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein



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